tips, hints and things to consider

So many people get so excited or nervous about having a film produced for their company that they dive straight into the shoot itself, without thinking about the project it’s contained within. After many years of fully producing and project managing large film shoots over a number of weeks as well as small shoots that take place over a few hours, we have developed a few tips for you to help you get a good job done when producing a video; without giving away too many of our secrets! Whether you choose Light Films or any other quality film production company it's worth bearing the following points in mind.

Preparation

This is key. Without it your film shoot will not go very smoothly, and neither will the edit. Spend the most of your time allocated to the project on preparation and learning lines.

Message and target audience

Develop a good understanding of who you are targeting with your video. What will make them interested? What will engage them?

Storyboarding and planning

If you don’t know exactly how your video will look, how do you expect it to look? Leave nothing to chance, leave nothing to imagination. If you can’t plan exactly how your video will look, your video production company will.

Script

Make it concise and precise. Forget long words that you feel will make you ‘look good’ as you’ll end up getting tongue twisted. Make it simple, easy and flowing.

Location

Ensure your location reflects the message you are trying to portray. Long gone are the plain studio shots as people don’t have the time to guess your identity; your audience wants to learn as much about you as possible in a short time.

Props

Will props make your video more personal and interesting? Remember, video is a visual aid, so utilise anything you can to help deliver a message.

Use of video

Where, how and when will it be used? How are you going to create awareness of it?  How often do you need video? Once every 5 years? Once a month?

It’s worth remembering that you are experts in what you do. We are experts in what we do too, and that's film and video. We are happy to take care of all film and video matters for you; as little or as much as you want or need. Contact us today to chat further about how we can help you reach wider audiences in a targeted and strategic matter by This e-mail address is being protected from spambots. You need JavaScript enabled to view it or telephone 0845 304 8646.