tips, hints and things to consider
So many people get so excited or nervous about having a film produced for their company that they dive straight into the shoot itself, without thinking about the project it’s contained within. After many years of fully producing and project managing large film shoots over a number of weeks as well as small shoots that take place over a few hours, we have developed a few tips for you to help you get a good job done when producing a video; without giving away too many of our secrets! Whether you choose Light Films or any other quality film production company it's worth bearing the following points in mind.
This is key. Without it your film shoot will not go very smoothly, and neither will the edit. Spend the most of your time allocated to the project on preparation and learning lines.
Message and target audience
Develop a good understanding of who you are targeting with your video. What will make them interested? What will engage them?
Storyboarding and planning
If you don’t know exactly how your video will look, how do you expect it to look? Leave nothing to chance, leave nothing to imagination. If you can’t plan exactly how your video will look, your video production company will.
Make it concise and precise. Forget long words that you feel will make you ‘look good’ as you’ll end up getting tongue twisted. Make it simple, easy and flowing.
Ensure your location reflects the message you are trying to portray. Long gone are the plain studio shots as people don’t have the time to guess your identity; your audience wants to learn as much about you as possible in a short time.
Will props make your video more personal and interesting? Remember, video is a visual aid, so utilise anything you can to help deliver a message.
Use of video
Where, how and when will it be used? How are you going to create awareness of it? How often do you need video? Once every 5 years? Once a month?